Injustice in Advertising (2011) PETI – People For the Ethical Treatment of Ideas: The soulless world of pharmaceutical advertising: EXPOSED! Director: Jonathan Kesselman Client: AgencyRX
Conceptual Cruelty: The Untold Story (2011) PETI – People For the Ethical Treatment of Ideas: Abuse, Humiliation, MURDER! These are the atrocities perpetrated against Ideas in the global advertising agency, AgencyRX. 2009 MedAd News Awards ‘Best Campaign Videos’ Director: Jonathan Kesselman Client: AgencyRX
The Honey Badger – Red Mango (2012) A spot created for Red Mango’s launch of its Honey Badger frozen yogurt. Director: Jonathan Kesselman Client: Red Mango
Fall – Red Mango (2012) They say falling in love feels like you’re going crazy. You can’t stop thinking about the object of your affection. You think about them when you’re getting dressed in the morning. People tell you you’re glowing… Director: Jonathan Kesselman Client: Red Mango
This is Harder – Mr Olympia (2012) IFBB professional bodybuilding competition ‘Mr Olympia’ 2012 opening film. Director: Jonathan Kesselman Client: Mr Olympia
Workout Stick – Muscle & Fitness (2012) Trainer to the stars, Jerome Mayberry, makes a special appearance on M&F Live, to show the world his brand new exercise product, The Workout Stick™! Director: Jonathan Kesselman Client: Muscle & Fitness
Looking Forward / Forward Looking – The Forward (2011) The Forward 2011 inaugural Gala film. The only documentary to be commissioned by the paper in its 100+ year history. Director: Jonathan Kesselman Client: The Forward